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How we deliver our message when we can’t be there

Being able to explain our product as clearly and concisely as possible is essential. We’ve spent a long time refining our message and we’ve tested it on many people but we’re always there in person to answer questions. How do we deliver the message when we can’t be there? We wanted to produce a series of videos, ourselves, that would help us really understand what works and what doesn’t and have fun along the way. This is our first attempt. Below the video you can find out a bit more about how we made it. We’d love to hear your feedback so we can work on the next one.

In 2008 we built an elearning software training program for an international energy company based in the US. The content included software simulation as well as high level conceptual descriptions delivered through a series of animations and interviews. So we had a little experience to work with.

Having recently read Dan Roam’s Back of the Napkin we started to visualize all the important concepts we were currently using to explain what Skore is all about. The central ideas were captured on a single sheet of paper, here is the original.


Using Screenflow we zoomed into each concept in sequence then wrote a script to explain each of the visualizations. Like most people I hate the sound of my own voice and I’ve never been able to get a clean recording without professional equipment. I tried a few different microphones but ultimately the built-in mic on the MacBook proved to be the best. I was getting a lot of ambient noise so I lay down on my bed and pulled the covers over my head and laptop. This did a pretty good job of deadening the noise but there was still a hum.

Using Audacity I was able to remove any remaining noise. When we watched the video back we very nearly published it there and then! But we’d already had a lot of fun and we wanted to see how far a couple of amateurs could push it. Colin recreated the imagery in Artrage and layered these in Screenflow to create the animations that allow us to build up the descriptions instead of showing everything on the screen at once.


I called up an old friend, Richard Earnshaw over at Kinetic Music Group, who had provided the voiceovers on the elearning project in 2008. By the end of the following week we had professionally recorded voiceovers and agreement to license music from one of Richard’s projects, Spiritchaser. We let the video sit there for another week, we’d go through it every other day and make few tweaks until we were happy with it. And here it is.

We would love to hear your feedback. As I said before the intention is to create more and learn more about how to improve and focus our message.

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